I help experts figure out what AI actually means for their business before their competition does.
AI Operations Lead at BuddyPro. We build AI versions of coaches, consultants, and educators that actually sound like them. 90+ launched so far. 17,000+ people talk to them every month.
I grew up in Boulder, Colorado. My dad was a sysadmin. I inherited his obsession with how systems work, not just how to code them. By high school I was the kid everyone called when something broke.
Studied CS at CU Boulder. Dropped out in my third year to join Stackline, a SaaS startup in Denver. Spent 3 years as their ops engineer. Built internal tooling, cut onboarding from 2 weeks to 3 days. The biggest lesson from that job: scaling is about processes. The code is the easy part.
Stackline got acquired in 2021. I went remote, freelanced automation consulting for online experts across Mexico and Southeast Asia. Same story everywhere: smart people with deep expertise spending 70% of their time on admin work that a good system could handle.
Then GPT showed up and I started building AI systems that actually fixed this. Met Pavel Říha (BuddyPro's founder) through a mutual connection. He had the vision for AI that could replicate an expert's way of thinking. I had the ops experience to make it run. Joined as AI Operations Lead. Been building the machine behind it since.
I don't do podcasts or stages. I write. If you're an expert trying to figure out what AI means for your work, that's what I think about every day.
At BuddyPro we build AI that sounds like a specific expert. Trained on their methodology, their voice, how they actually talk to clients. I run the ops, infrastructure, and AI pipelines behind it.
The hard part is never the AI itself. It's figuring out what makes each expert different. A nutrition coach answers questions differently before a workout vs. after. A business mentor always asks one specific follow-up before giving advice. That stuff lives in their head, not in a PDF. Building systems that can pick up on those patterns is what I spend most of my time on.
I spent 3 years at a SaaS startup before this. Most of the problems I fixed there weren't technical. They were process problems wearing a technical costume. Two years of freelancing for coaches and experts after that. Now I put both together.
I write about what AI means for people who sell their expertise. Coaches, consultants, mentors. What's changing, what's hype, and what you can actually do about it.
The gap between experts who use AI and those who don't is doubling roughly every 6 months. The ones waiting don't feel it yet. That's the dangerous part.
The AI part was easy. Understanding that a fitness coach answers differently before vs. after a workout, and that clients ask the same 12 questions in different words? That took weeks per expert.
Onboarding at my last startup took 2 weeks. Turned out the bottleneck was 14 emails going back and forth, not anything technical. I replaced them with a form. Two hours of work. Saved thousands.
Most experts think "I'll put my course into a chatbot." That's like scanning a cookbook and calling it a chef. The new AI can actually learn how you think, not just memorize what you wrote.
I'm most active on LinkedIn and X. If you're building something similar or want to talk about AI and the expert business, DM me.
Or email me: [email protected]